bombay bicycle club magazine advert

Black Wax magazine advert

Powerfinger-Album cover analysis

Smallpools-dreaming

Concept
The concept of this is basically a guy trying to get away or go home from a party, but he simply just cant escape it. what they are doing is amplifying the fact that he is dreaming and he cant escape from this dream, this could be seen to match certain ideas from movies such as 51 dates and ground hog day, they have quite similar concepts.

Mise en scene
The mise en scene is has an obvious projection following that of a normal and typical english/american party (with large cups, beer-pong etc) a full house. It follows sterotypical party movie themes in terms of mise en scene, we see a lot of girls, there is music playing etc. The clothing being worn is just the typical average everyday dress, which is quite common to see in movies.

The close ups on his face help us to see his mood, at first we see him looking worried or concerned but as it drags out other close ups suggest that has given up and is just going to carry on enjoying the party or is just bored of trying to run .

Editing
The song  itself is quite fast paced, the editing matches this pace to keep the person watching enticed and interested in where the video might be going. The graphic matching is very clever as well and makes it a lot more enjoyable to watch for example this is seen when he goes to sit down on the sofa and instead of falling on the sofa he falls in to a pool, or when he goes to pen the door into his house he opens the door back into the party instead.

Camera
through out most of the video we really only capture and follow the person singing through out the song playing both the artist and the character in the music video as close ups or medium shots ,as it is him we a following and seeing throughout the whole video, however there is quite a lot of free hand recording, this could shows us a more POV perspective as if we are someone at the party.

Theorists

Micheal Shore, In this there is a lot of cliche imagery, this means there isn't anything really that is completely new, we have all seen these party videos before, there are hundreds of other videos just like this. We also see information overload, a lot of information is given to you quickly this could also relate to immediate gratification and simulated experience

In this video we clearly have the narrative however we also have performance clips. There is a light use of commercial exhibitionism as he is trying to sell himself through the use of following onlly him through out the video, the video is also a televised bard as he is telling a story, of ihis dream and how couldnt escape it

Andrew Goodwin's theory can be shown as well star imagery is show as the person acting the video is also seen preforming and singing the song, the repeated words of dreaming are amplified into our head so its clear to us he is trying to tell us he is stuck in a dream

Fall out boy- video analysis

Concept
The over all concept of this video is quite hard to establish at first and it could have a variety of different meanings, the video itself is actually part of FOB young blood chronicles which is a small movie on how they end up in the back of 2 chainz vehicle. Personally i believe this video could be showing how hip-hop has overtaken and is now overruling this american pop indie genre. 2 chainz is a rapper and is seen burning fallout boys cds, music equipment etc

Editing
In terms of editing it is actually quite unconventional compared to the majority of other fast and up beat music videos, this is seen to be quite slow pased however this editing is done to help match the mise en scene with what is going on. It is clearly illustrative as when the artist says 'need a spark to ignite' 2 chainz lights a match and throws in onto the gasoline. Slow motion is used to help emphasis that fire is big and is burning a lot of equipment and belongings it also  helps show the mood and facial expressions of the women.

Mise en Scene
In terms of mise en scene the setting is extremely dark, the mist helps portray 'darkeness', 2 chainz and the two women are dressed in black which could be to show they work in the darkness or a long side it. The clothing that they are wearing is more conventional to hip hop. The text of ' fall out boy' at the begging of this song is grey and the use of this colour over the video helps bring it out

Camera
different shots  used:-

worm view- this is used to help add tension to what may be going on

low angle shot/ medium shot- shows power and shows who is in control and is important

close ups- shows the importance and expressions on certain things here it is the match we also see 2 chainz look at it with passion

long shot- captures both the fire and 2 chainz

medium shot- shows the whole band









Theorists
illustration is clearlly shown throughout with sayings such as 'ignite' and when this happens we see the fire lighting up

Micheal shores theory's can be seen, shic is shown through things being st on fire, this is shown by how it has been filmed, you can see this in the pictures i have put up

swen carlson - commercial exhibitionist , hip hop 2 chainz being shown and represented

Bastille- Pompeii video analysis

Genre and concept

Bastilles genre of music is not that easy to give an exact representation of a genre however if i were to pick, i would class it as under pop, or indie pop it follows all conventional and stereotypical pop songs sound however his voice adds a slight indieness to it. The video inst that clear to follow and is more telling a story of how someone feels in there everyday life this can be seen as the concept of the video, we see the artist performing and the artist also living an everyday life. If you look deeper into the concept the people that have black eyes could have had there innocence taken away from them somehow, in the song it sounds as if he is constantly trying to escape something, even if he 'closes his eyes' it could be that he is denying that this has happened to him and he wants to remain the same innocent person with an idealist view on the world, however at the end we see he had come to turns with it and he himself has black eyes. The song talks about the eruption of Mount Vesuvius. Mount Vesuvius is a volcano near the bay of Naples in Italy. which erupted years ago, the volcano buried the ancient city of Pompeii under a think layer of volcanic ash. and was hence abandoned, the black eyes could be a representation of the volcanic ash that got up with people, and he himself try’s to escape it.

Camera

A number of diffrent camera shots are used in this video, there is the use of of panning with the man running away , but there are also the likes of extreme long shots which help us see that he doesn't feel part of society and that he may not fit in. We have free hand shots to show an edge to what is happening 

the camera really just follows him and his every move but in a way that shows his worry etc. We also see the use POV when he sees the peoples black eyes.

In the second second screen shot we are faced with an emotionless faced man with a medium shot, this helps us realize he is un happy with the way things are, and that he doesn't know where his life is really going, this is below the text. this could relate to his sadness because of his loss (Pompeii) here you can see his eyes are still not black.

In this shit is huge now getting clear that it is a representation of the lost city of Pompeii, it has been abandoned with a lot of rubbish around.The town its self here looks like Detroit which really is a defeated old town with very few people living there now.

Mise en scene
The mise en scene in this video is very bland and dark up until the end, the clothes he is wearing are dark colored and pretty normal, he actually suits the environment around him and blends in with it, even though very little people are around, the area that it has been filmed is very empty and run down as you can see in the above picture

Editing
the editing in this video is quite slow, with a lot of jump shots and random pictures of still life, there is no serious editing involved in the video but at the begging there is a hint where we can see a bit of blureed fading in the horizon to ring out the man acting in the video who also happens to be the artist.

Rihanna-magazine advert

Gorillaz Plastic Beach Magazine analysis

Also at the bottom although it is not easy to see there is also the record label name.

50 cent album analysis

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Adele 21 digipak analysis

                                        Sam and i Did a Digi pack analysis on Adeles album 21.

50cent-Album cover analysis

Video Analysis Eminem- What am I

Genre and concept

The genre of Eminem’s music fits entirely in with hip hop, with the use of rhyming in his lyrics, but in this video you can see he shows this in a very un conventional way, hip hop usually illustrates the artist bling and money however this video is shown as a comic, and is being shown as more of a comedy. The concept is that of a comic, Eminem takes on the role as a hero saving naughty boys from becoming bad; however this could be seen as slightly controversial as is in the car we can see Eminem groping his private regions. This shows the more hip-hop side of with an attitude towards certain things.

Camera

The shots that we are seeing throughout this video are all many of the artist and his co-workers (dre). Many of the performers that we see are in fact played by the artist himself. He takes on all sorts of different roles in this video as you can see in the picture but he also takes on the role of, a man in a tv series, a fat person and a lady as you can see in the picture. 

The camera makes direct contact with every role he plays, usually as close ups. The camera in this video actually helps us see him preforming and telling the story to this song. We can see a more conventional hip-hop slim shady preforming and telling the story of the song with the scenes that relate back to what he is wearing here and how he is preforming (conventional dancing, stereotypical baggy clothes) in this picture you can see him telling the song as a rapper.

Mise en scene

This plays an important role in this video, you can tell immediately how it is used to help promote different aspects of the video and see how he wants us to capture it. With mise en scene we can see whether he is trying to show us the more comic side of things with the speech bubbles, this helps us see how Eminem is trying to relate back to him being a superhero. In the begging Eminem wakes up in bed with two girls in what looks like quite a luxurious bed and gown, this I think has been taken from the comic side of batman and how he is rich but still bothers fighting against evil.This again shows how costume has played a very important role, and also scenery.   

           

Through out the video it is clear where we are and what we are seeing this can be shown through lighting, here you can see how Eminem is lying in a hospital bed, the lighting is dull with a red marbled tone, the red helps portray pain, so it is clear we are seeing someone who is not 100%. .

Links to other texts

In nearly every scene you can see how it has been linked to all sorts of texts, with pictures I have already put up you can see that he has taken roles of text such as reality TV shows, hospital dramas, comic books, comic tv series, and many more that will tie in with comedy movies and horrors.

These are all examples of inter-textual reference with ideas that have been taken from other videos and shifted into his own.

Editing

The editing actually takes on a conventional hip hop movement in the scene that the video has a fast pace, however it has been shown quite differently. The editing has taken a crucial role in this video as you can see in the pictures I have shown the speech bubbles inside comic like boxes

Thorsists

In this video Eminem we can see how Andrew Goodwins theory  is shown, the video has a lot of direct illustration, Eminem is telling a story and the video ties in very well with what is being shown in the clips. For example the lyrics say jump start your heart, and in this picture you can clearly see that this is exactly what is happening.

Video analysis Beastie Boys Sabotage

Camera	Editing	Genre	Structure	Shore ideas	Meaning
A range of different methods of camera have been used in this video, ranging from close ups, extreme close ups (police siren) etc this is used to help portray the ‘cheesiness’ of the characters and use of long shots etc camera movements and shots range from low angle ( of the man running ) to birds eye or over the head shots (man kicking down door) these are used to help emphasise the fast pace of the video. As the video is set as a police chase/ fight. Quick panning and use of zoom in/zoom out also help this.	A lot of editing has been used in this video how ever this isn’t extremely noticeable to start with. Slow motion is used to add effect to men running and jumping. Pausing on characterless helps portray who is who and helps again portray the genre. In terms of camera itself and its editing they have used a vintage looking filter to help show the chase is meant to be set in the ‘60s’ period. The use of black and white is also used .	The use of the video its self doesn’t actually help portray the genre of the song entirely however, with the fast paced movement in relation to what is going on we can tell it is in the rock sort of genre as rock has fun and energetic sound to it, the name of the song is sabotage which relates to what is going on in the video	The structure of the video is a been made very will, its structure has a continuous flow rather like a movie. However everything happens a lot faster which makes it harder to understand what is happening. Montage is used to help this. Its structure is somewhat similar to a movie intro.	adolescent male fantasies- the fast paced action with the use of violence will draw attention to males, these are things that a boy will want to see in a video which is why it is a male fantasy	The meaning of the video is shown via the use of violence in relation too the name of the song sabotage, it is about people sabotaging a town whether it being by the use of exploding things, driving irresponsibly or by trafficking drugs all these relate to sabotage, and in a town/ city this can be quite a regular thing, especially in the 60s/70s with all different movements going on.