Genre and concept
The genre of Eminem’s
music fits entirely in with hip hop, with the use of rhyming in his lyrics, but
in this video you can see he shows this in a very un conventional way, hip hop
usually illustrates the artist bling and money however this video is shown as a
comic, and is being shown as more of a comedy. The concept is that of a comic,
Eminem takes on the role as a hero saving naughty boys from becoming bad;
however this could be seen as slightly controversial as is in the car we can
see Eminem groping his private regions. This shows the more hip-hop side of
with an attitude towards certain things.
Camera
The shots that we
are seeing throughout this video are all many of the artist and his co-workers
(dre). Many of the performers that we see are in fact played by the artist
himself. He takes on
all sorts of different roles in this video as you can see in the picture but he
also takes on the role of, a man in a tv series, a fat person and a lady as you
can see in the picture.
The
camera makes direct contact with every role he plays, usually as close ups. The
camera in this video actually helps us see him preforming and telling the story
to this song. We can see a more conventional hip-hop slim shady preforming and
telling the story of the song with the scenes that relate back to what he is
wearing here and how he is preforming (conventional dancing, stereotypical
baggy clothes) in this picture you can see him telling the song as a rapper. 
Mise
en scene
This
plays an important role in this video, you can tell immediately how it is used
to help promote different aspects of the video and see how he wants us to
capture it. With mise en scene we can see whether he is trying to show us the
more comic side of things with the speech bubbles, this helps us see how Eminem
is trying to relate back to him being a superhero. In the begging Eminem wakes
up in bed with two girls in what looks like quite a luxurious bed and gown,
this I think has been taken from the comic side of batman and how he is rich
but still bothers fighting against evil.This again shows how costume has played
a very important role, and also scenery.
Through out the video it is clear where we are and what we
are seeing this can be shown through lighting, here you can see how Eminem is
lying in a hospital bed, the lighting is dull with a red marbled tone, the red
helps portray pain, so it is clear we are seeing someone who is not 100%. .
Links to other texts
In nearly every scene you can see how it has been linked to
all sorts of texts, with pictures I have already put up you can see that he has
taken roles of text such as reality TV shows, hospital dramas, comic books,
comic tv series, and many more that will tie in with comedy movies and horrors.
These are all examples of inter-textual reference with ideas
that have been taken from other videos and shifted into his own.
Editing
The editing actually takes on a conventional hip hop
movement in the scene that the video has a fast pace, however it has been shown
quite differently. The editing has taken a crucial role in this video as you
can see in the pictures I have shown the speech bubbles inside comic like boxes
Thorsists
In this video Eminem we can see how Andrew Goodwins theory is shown, the video has a lot of direct illustration, Eminem is telling a story and the video ties in very well with
what is being shown in the clips. For example the lyrics say jump start your
heart, and in this picture you can clearly see that this is exactly what is
happening.
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