The over all concept of this video is quite hard to establish at first and it could have a variety of different meanings, the video itself is actually part of FOB young blood chronicles which is a small movie on how they end up in the back of 2 chainz vehicle. Personally i believe this video could be showing how hip-hop has overtaken and is now overruling this american pop indie genre. 2 chainz is a rapper and is seen burning fallout boys cds, music equipment etc
Editing
In terms of editing it is actually quite unconventional compared to the majority of other fast and up beat music videos, this is seen to be quite slow pased however this editing is done to help match the mise en scene with what is going on. It is clearly illustrative as when the artist says 'need a spark to ignite' 2 chainz lights a match and throws in onto the gasoline. Slow motion is used to help emphasis that fire is big and is burning a lot of equipment and belongings it also helps show the mood and facial expressions of the women.
Mise en Scene
In terms of mise en scene the setting is extremely dark, the mist helps portray 'darkeness', 2 chainz and the two women are dressed in black which could be to show they work in the darkness or a long side it. The clothing that they are wearing is more conventional to hip hop. The text of ' fall out boy' at the begging of this song is grey and the use of this colour over the video helps bring it out
Camera
different shots used:-
worm view- this is used to help add tension to what may be going on
low angle shot/ medium shot- shows power and shows who is in control and is important
close ups- shows the importance and expressions on certain things here it is the match we also see 2 chainz look at it with passion
long shot- captures both the fire and 2 chainz
Theorists
illustration is clearlly shown throughout with sayings such as 'ignite' and when this happens we see the fire lighting up
Micheal shores theory's can be seen, shic is shown through things being st on fire, this is shown by how it has been filmed, you can see this in the pictures i have put up
swen carlson - commercial exhibitionist , hip hop 2 chainz being shown and represented
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